Urinal Games Being Tested

Japan - Japanese entertainment company Sega has taken Japanese toilets to an entirely new level by installing urine-controlled games in Tokyo urinals. Four types of “Toylets” games are available to be played during a test period ending this month in four male bathrooms in pubs and game arcades. The project is aimed at drawing attention to digital advertisements. Each urinal is fitted with a pressure sensor and a small digital LCD display that is placed at eye level. Digital advertisements are shown after the games.  More…